Rhythm is headed to the IAB Leadership Meeting in Palm Desert next week, and in addition to the sun and the golf (and the drinks), we are particularly fired up to hear from industry experts and contribute our own expertise to the digital advertising conversation. These are the top three sessions we’re most excited about. Will we see you there?
1. The Five Pillars of Wisdom (8:30am on Monday, Feb 10)- We’ll get started bright and early on Monday by peeking into our future with Randall Rothenberg, President and CEO of the IAB, who will give us an in-depth look at the strategic pillars guiding IAB initiatives over the next five years. We’ll hear about the challenges faced across our industry and some of the ways the IAB is leading the conversation in a rapidly changing digital advertising ecosystem. We’re particularly excited to contribute to the discussions that will inevitably follow regarding digital advertising’s shift to a mobile audience and programmatic buying.
2. The Measurement Revolution (2:30pm on Monday, Feb 10)- Measurement is a big deal in mobile advertising, and we’re just starting to crack the code on how to improve mobile audience measurement for brand marketers. In this session, Neal Mohan, Vice President Display Advertising at Google, talks technology and a world not so far in the future where reach, recall, and user engagement are all accessible, actionable mobile audience metrics.
3. The Great Debate on Native Advertising Effectiveness (11:00am on Tuesday, Feb 11)- The great native advertising debate is all about how native advertising will fail… or thrive despite the “poison pills” facing the medium. In five separate debates moderated by Terence Kawaja, Founder and CEO of LUMA Partners, debaters will argue their points and counterpoints on various aspects of native advertising effectiveness. We’re guessing some forms of native advertising will prove overrated, but that in general, premium, custom native content will come out on top as winners despite rumors to the contrary.
Keep an eye out for Rhythm’s very own CRO, Paul Bremer; VP of Business Development, Eugene Youn; and VP of Ad Products, Josh Stivers. We’ll be listening, we’ll be contributing, and we hope to see you there!
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